A few weeks ago, I had the opportunity to attend PMA’s Fresh Summit 2012 Expo held at the Convention Center in Anaheim, CA.
According to PMA (Produce Marketing Association):
“Fresh Summit brings together the leaders in the world of fresh produce to conduct business and examine trends and topics of common interest.”
Fresh Summit was a 3-day convention filled with workshops and a trade expo. This being my first Fresh Summit Expo, I didn’t know what to expect.
Outside the hall, there was a display of “First Look” items that showed new products that have not yet been released in the market. I felt privileged know that I’ll be seeing these products in the very near future.
The moment I walked in the expo hall I was not disappointed. The hall was enormous and buzzed with activity. Everywhere you turned had something interesting. There were impressive displays such as this one from Del Monte:
Many produce-related companies were represented from major produce companies, to packaging and produce quality-control, to prepared foods. There were many samples to be had as well (my favorite part).
Being the nerd and “How It’s Made” fan that I am, I was fascinated with the machinery that was displayed. There were packaging and inspection machines and even a waterjet cutting demo for produce.
All in all, it was great meeting the people behind the products on the shelf. It was also exciting to see the networking involved. I spotted badges from representatives of major grocery chains, hotels to even Disneyland!
The expo hall was huge. I got lost a few times, which also gave me an opportunity to talk to different vendors and get a few more samples.
So the next time you go shopping, just know that what you’re purchasing could very well be a connection made at PMA’s Fresh Summit.
For more information about the event visit: http://www.freshsummit.com
View more photos on my facebook album.
Disclosure: I was given an complimentary pass to attend Fresh Summit 2012 as a media representative. I was not otherwise compensated for this post. The opinions stated are my own.